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Design Tips + Resources

A collection of visual design tips and resources for the small business owner.
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Small Business Branding + Graphic Design
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Design
0:29
Here are some ideas based on commonly requested templates from my clients: SOCIAL MEDIA GRAPHICS PROJECT PROPOSAL WELCOME PACKET BUSINESS CARDS Still feeling overwhelmed? I got you. Begin with the template that you use the most, so you can start saving time + energy AND look more cohesive in your marketing… like, STAT! Chances are, once you see the kind of impact templates can have, you’ll get the motivation to put more of them in place! Print Templates, Card Templates, Welcome Packet, Project Proposal, Visual Branding, Business Tips, Business Cards, Social Media Graphics, Feeling Overwhelmed
Print Templates
Card Templates
Welcome Packet
Project Proposal
Visual Branding
Business Tips
Business Cards
Social Media Graphics
Feeling Overwhelmed
Here are some ideas based on commonly requested templates from my clients: SOCIAL MEDIA GRAPHICS PROJECT PROPOSAL WELCOME PACKET BUSINESS CARDS Still feeling overwhelmed? I got you. Begin with the template that you use the most, so you can start saving time + energy AND look more cohesive in your marketing… like, STAT! Chances are, once you see the kind of impact templates can have, you’ll get the motivation to put more of them in place!
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
0:26
Imagine kicking off the new year with: 😍 Fresh new marketing graphics and collateral 🙌🏼 A professional + cohesive look across all your marketing platforms 👀 A refined design eye and layout skills 💃🏻 A renewed confidence in how you’re putting yourself out there Enter my signature course ✨ Design Spirit ✨ This self-paced program has everything you need to make all of these new year's resolutions happen for your business. Principles Of Design, Design Elements, New Years Look, Marketing Graphics, Ideal Audience, Marketing Budget, Ideal Client, Being Good
Principles Of Design
Design Elements
New Years Look
Marketing Graphics
Ideal Audience
Marketing Budget
Ideal Client
Being Good
Imagine kicking off the new year with: 😍 Fresh new marketing graphics and collateral 🙌🏼 A professional + cohesive look across all your marketing platforms 👀 A refined design eye and layout skills 💃🏻 A renewed confidence in how you’re putting yourself out there Enter my signature course ✨ Design Spirit ✨ This self-paced program has everything you need to make all of these new year's resolutions happen for your business.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
0:15
When you’re flying solo, it’s easy to feel like you’re just spinning your wheels. You end up buying all the courses. Getting wrapped up in vanity metrics. Exhausting yourself creating social media content or maybe doing none at all because where do you even begin and everything has already been done and arghhh! (Speaking from experience here 💁🏻‍♀️) Client Experience, Business Building, Business Design, Graphic, Success
Client Experience
Business Building
Business Design
Graphic
Success
When you’re flying solo, it’s easy to feel like you’re just spinning your wheels. You end up buying all the courses. Getting wrapped up in vanity metrics. Exhausting yourself creating social media content or maybe doing none at all because where do you even begin and everything has already been done and arghhh! (Speaking from experience here 💁🏻‍♀️)
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
0:12
Looking back on the early years of building my business, I was on the hamster wheel. I was working long hours and undercharging. Although I came from a family of entrepreneurs, navigating the intricacies in the design industry and the ever-evolving online business world overwhelmed me 😩 Which is why I’m so excited to be someone for designers to lean on inside my Designer Mentorship Program
Looking back on the early years of building my business, I was on the hamster wheel. I was working long hours and undercharging. Although I came from a family of entrepreneurs, navigating the intricacies in the design industry and the ever-evolving online business world overwhelmed me 😩 Which is why I’m so excited to be someone for designers to lean on inside my Designer Mentorship Program
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Getting really clear on the overall look and feel of whatever your designing AND being consistent with that in all your marketing graphics and designs you create for your business? THAT is key to brand recognition! Web Design Trends, Web Design Tips, Graphic Design Inspiration, Graphic Design Tools, Graphic Design Tutorials, Tool Design, Design Posters, Design Design, Design Ideas
Web Design Trends
Web Design Tips
Graphic Design Inspiration
Graphic Design Tools
Graphic Design Tutorials
Tool Design
Design Posters
Design Design
Design Ideas
Getting really clear on the overall look and feel of whatever your designing AND being consistent with that in all your marketing graphics and designs you create for your business? THAT is key to brand recognition!
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Small business owners have the very unique task of running the day-to-day aspects of a company while simultaneously thinking about the larger vision which includes brand look and feel, packaging and social media presence. A lot of the heavy lifting for these kinds of decisions can be assisted by working with a graphic designer. Visual Marketing, Marketing Tips, Business Friends, Graphic Design Tips, Web Design, Business Illustration, Illustration Styles
Visual Marketing
Marketing Tips
Business Friends
Graphic Design Tips
Web Design
Business Illustration
Illustration Styles
Small business owners have the very unique task of running the day-to-day aspects of a company while simultaneously thinking about the larger vision which includes brand look and feel, packaging and social media presence. A lot of the heavy lifting for these kinds of decisions can be assisted by working with a graphic designer.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Most small business owners find themselves developing a printed marketing piece at some point in time. Whether that's a business card, a "connect with us" card, a promo brochure, a look book -- there's still something special about holding a physical marketing piece that feels good in your hand and is so pretty that you want to post it on your fridge. Print Design, Composition Design, Brand Style Guide, Script Lettering
Print Design
Composition Design
Brand Style Guide
Script Lettering
Most small business owners find themselves developing a printed marketing piece at some point in time. Whether that's a business card, a "connect with us" card, a promo brochure, a look book -- there's still something special about holding a physical marketing piece that feels good in your hand and is so pretty that you want to post it on your fridge.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Using Alignment, Visual Hierarchy, Negative Space, and the other Principles of Design is game-changing for helping you create beautiful marketing visuals that attract the eyes of your audience. But that’s just the beginning. Learning these basic principles in your designs will help guide your audience to “do the thing” and take the next step you want them to take. What's next? Here's how you can now engage your audience with your marketing visuals! Marketing Goals, Basic Design Principles, Visual Hierarchy, Special Text, Business Goals
Marketing Goals
Basic Design Principles
Visual Hierarchy
Special Text
Business Goals
Using Alignment, Visual Hierarchy, Negative Space, and the other Principles of Design is game-changing for helping you create beautiful marketing visuals that attract the eyes of your audience. But that’s just the beginning. Learning these basic principles in your designs will help guide your audience to “do the thing” and take the next step you want them to take. What's next? Here's how you can now engage your audience with your marketing visuals!
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Did you know that there are a set of principles to follow that will help your marketing collateral and graphics look more professional and help you attract and connect with your audience? They’re called the Principles of Design + Composition and they are absolutely key to creating effective designs and layouts. Marketing Help
Marketing Help
Did you know that there are a set of principles to follow that will help your marketing collateral and graphics look more professional and help you attract and connect with your audience? They’re called the Principles of Design + Composition and they are absolutely key to creating effective designs and layouts.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
It’s not about the fonts and colors and text and imagery themselves…. it’s about *how* you’re using them and *how* you’re communicating the information that will make all the difference in the world. Email Marketing, Business Marketing, Online Business, Graphic Design Lessons, Graphic Design Projects
Email Marketing
Business Marketing
Online Business
Graphic Design Lessons
Graphic Design Projects
It’s not about the fonts and colors and text and imagery themselves…. it’s about *how* you’re using them and *how* you’re communicating the information that will make all the difference in the world.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Before you jump ahead and start throwing together a color palette, choosing fonts, or even designing a logo it’s important to pinpoint what your overall vibe will be. Deciding on an aesthetic that aligns with the personality of your business and attracts your audience. Marketing Ideas, Marketing Materials, Personal Branding Identity, Visual Identity, Branding Process
Marketing Ideas
Marketing Materials
Personal Branding Identity
Visual Identity
Branding Process
Before you jump ahead and start throwing together a color palette, choosing fonts, or even designing a logo it’s important to pinpoint what your overall vibe will be. Deciding on an aesthetic that aligns with the personality of your business and attracts your audience.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
I see you over there… trying to get that social media graphic or pricing guide wrapped up so you can put it out in the world. FINALLY. After slaving away, trying to perfect the layout and make the design look as professional as possible. You’re not a designer, but you’re living by the “fake it ‘til you make it” mentality.
I see you over there… trying to get that social media graphic or pricing guide wrapped up so you can put it out in the world. FINALLY. After slaving away, trying to perfect the layout and make the design look as professional as possible. You’re not a designer, but you’re living by the “fake it ‘til you make it” mentality.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Do you wonder if you need to work with an illustrator? Do you know what vector, lettering, brush, multi-media, and infographics mean when it comes to illustration? No. Here are the answers to your questions and it will help guide you to understand if you need to work with an illustrator or not.
Do you wonder if you need to work with an illustrator? Do you know what vector, lettering, brush, multi-media, and infographics mean when it comes to illustration? No. Here are the answers to your questions and it will help guide you to understand if you need to work with an illustrator or not.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Finding my go-to sources for inspiration has been hugely helpful for times like this. It has involved getting to know myself better -- what motivates and energizes me, and the time I need to work through the uninspired periods. But giving myself grace and allowing myself space to breathe and get the creative juices flowing again has helped me relax and find my groove month-to-month. Business Marketing Plan, Business Planning, Success Business, Get Back To Work, Stay Inspired
Business Marketing Plan
Business Planning
Success Business
Get Back To Work
Stay Inspired
Finding my go-to sources for inspiration has been hugely helpful for times like this. It has involved getting to know myself better -- what motivates and energizes me, and the time I need to work through the uninspired periods. But giving myself grace and allowing myself space to breathe and get the creative juices flowing again has helped me relax and find my groove month-to-month.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
If you're working with a designer on a print project, he or she should be able to at least help guide you through working with a professional printer. But if you're DIYing it, navigating the printing process on your own can feel overwhelming. What in the world is a bleed? Why do I need crop marks? What does a print shop need to give me a quote?
If you're working with a designer on a print project, he or she should be able to at least help guide you through working with a professional printer. But if you're DIYing it, navigating the printing process on your own can feel overwhelming. What in the world is a bleed? Why do I need crop marks? What does a print shop need to give me a quote?
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Do you wonder if you need to work with an illustrator? Do you know what vector, lettering, brush, multi-media, and infographics mean when it comes to illustration? No. Here are the answers to your questions and it will help guide you to understand if you need to work with an illustrator or not.
Do you wonder if you need to work with an illustrator? Do you know what vector, lettering, brush, multi-media, and infographics mean when it comes to illustration? No. Here are the answers to your questions and it will help guide you to understand if you need to work with an illustrator or not.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
What makes a brand stand out? What does a well-designed visual identity have that others do not? How do you know if your business has a great visual brand? Sometimes, it's hard to pinpoint why a brand just has "it." But there are some key factors that I find to be true across the board. Branding Design, Logo Design, Graphic Design Software, Build Your Brand, Creating A Brand
Branding Design
Logo Design
Graphic Design Software
Build Your Brand
Creating A Brand
What makes a brand stand out? What does a well-designed visual identity have that others do not? How do you know if your business has a great visual brand? Sometimes, it's hard to pinpoint why a brand just has "it." But there are some key factors that I find to be true across the board.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
I’ve collected 10 common graphic design mistakes I frequently see…. plus, helpful and actionable tips on how to fix them and avoid them in the future. My hope is for this post to help you pinpoint what’s not quite right, so you can make the tweaks you need to and get you feeling confident about what you created!
I’ve collected 10 common graphic design mistakes I frequently see…. plus, helpful and actionable tips on how to fix them and avoid them in the future. My hope is for this post to help you pinpoint what’s not quite right, so you can make the tweaks you need to and get you feeling confident about what you created!
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Using the Principles of Design is game-changing for helping you create beautiful marketing visuals that attract the eyes of your audience. But that’s just the beginning. Learning these basic principles in your designs will help guide your audience to “do the thing” and take the next step you want them to take.
Using the Principles of Design is game-changing for helping you create beautiful marketing visuals that attract the eyes of your audience. But that’s just the beginning. Learning these basic principles in your designs will help guide your audience to “do the thing” and take the next step you want them to take.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Using typography in an engaging and consistent way has helped companies — big and small — build brand recognition. So, what kind of an impact does typography have on your brand? Learn the key things to understanding typography and how to use it for your brand now! Typography Letters, Lettering, Create Your Own Font, Font Combos, Typeface Font, Uppercase And Lowercase Letters, Cool Fonts
Typography Letters
Lettering
Create Your Own Font
Font Combos
Typeface Font
Uppercase And Lowercase Letters
Cool Fonts
Using typography in an engaging and consistent way has helped companies — big and small — build brand recognition. So, what kind of an impact does typography have on your brand? Learn the key things to understanding typography and how to use it for your brand now!
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Design principles are important to help you connect with your audience and strategically encourage them to do what you want them to do. Whether that’s contacting you about working together, purchasing something from you, clicking through to your website to read your blog post, or whatever your “call to action” might be.
Design principles are important to help you connect with your audience and strategically encourage them to do what you want them to do. Whether that’s contacting you about working together, purchasing something from you, clicking through to your website to read your blog post, or whatever your “call to action” might be.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
HERE’S THE SECRET… BEFORE STARTING TO DESIGN, Take 10 minutes to MAKE A DESIGN PLAN Sounds boring, right? While I know slowing down and planning isn’t always easy (or fun), it WILL help you approach your design with strategy, which results in: A more effective marketing piece = MORE MONEY A more efficient design process = MORE TIME (which translates to MORE MULA, because time is money, right?) More confidence and a great launching point when you have an empty canvas in front of you.
HERE’S THE SECRET… BEFORE STARTING TO DESIGN, Take 10 minutes to MAKE A DESIGN PLAN Sounds boring, right? While I know slowing down and planning isn’t always easy (or fun), it WILL help you approach your design with strategy, which results in: A more effective marketing piece = MORE MONEY A more efficient design process = MORE TIME (which translates to MORE MULA, because time is money, right?) More confidence and a great launching point when you have an empty canvas in front of you.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
5
Business Growth, Business Owner, That Way, Pantone, Spirit, Branding, Resources, Tips, Design
Business Growth
Business Owner
That Way
Pantone
Spirit
Branding
Resources
Tips
Design
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
But before you jump ahead and start throwing together a color palette, choosing fonts, or even designing a logo — or making changes to those branding elements, if you already have them in place — it’s important to pinpoint what your overall vibe will be. Deciding on an aesthetic that aligns with the personality of your business and attracts your audience.
But before you jump ahead and start throwing together a color palette, choosing fonts, or even designing a logo — or making changes to those branding elements, if you already have them in place — it’s important to pinpoint what your overall vibe will be. Deciding on an aesthetic that aligns with the personality of your business and attracts your audience.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources
Cohesive visual marketing will help you build brand recognition and evoke a sense of confidence, professionalism and credibility in the eyes of your audience. If you’re changing your colors, logo, etc., every few months, you aren’t giving yourself a chance to be memorable and your audience a chance to truly start to recognize you. Graphic Design Books, Graphic Designers, Graphic Artist, Book Design, Layout Design
Graphic Design Books
Graphic Designers
Graphic Artist
Book Design
Layout Design
Cohesive visual marketing will help you build brand recognition and evoke a sense of confidence, professionalism and credibility in the eyes of your audience. If you’re changing your colors, logo, etc., every few months, you aren’t giving yourself a chance to be memorable and your audience a chance to truly start to recognize you.
Small Business Branding + Graphic Design
Small Business Branding + Graphic Design
Design Tips + Resources