by Dow Design; The packed, fat letters of "Simply Squeezed" expresses the content well as the letters look "juicy." The hand-lettering also approaches the consumer in a friendly way. The diagonal lettering of the packaging adds energy and movement.
Juice packaging en masse My notes: The use of color in the packaging design and label. The unified color used in the labels which allow for so many colors of the actual product to stand out just as much as the label.