It is well known the AXE EFFECT. The advertisement campaigns always emphasise how irresistible a man becomes by using AXE deodorant. We found another AXE advertisement, they make use of the exits signs which guide us into safety.
I like this design and the shape that the picture formed. It leads the eye in the right direction. I love the lines through the picture as well, it adds a lot rather than just having a picture behind the shape.