One of the biggest keys to creating a luxury brand is to be innovative in your marketing strategy and pick a niche market for your product. Focusing on product differentiation and exclusive perceptions can help
In today's competitive market, identifying your target audience is essential for the success of any business or marketing campaign. Without a clear understanding of who your ideal customer is, it can be challenging to create effective messaging and reach your desired audience. In this article by Wildfield Studio, you will learn how to define your target audience and the benefits of doing so.
There’s a distinct difference when marketing and selling premium goods vs. mass market goods. Coming from the corporate world of luxury goods this has always been at the top of my mind. Now as a coach and agency owner, most of my clients would identify themselves as a premium or luxury brand. BUT what does […]