How To Make The Eyes Pop. One of the oldest makeup artist tricks is to brighten up the inner corners of the eye with a shimmery white (or soft pastel) eyeshadow. I have heard it called the angel effect or even baby eyes.
Highlights are bright and contours are dark. Use bronzer or darker eyeshadows (in the crease) to create depth or contour, and use illuminators, highlighting pencils, etc. to brighten up the face for the highlight areas. It will make a huge difference!