A clever advert, using a traditional christmas song, jingle bells, yet removing the J & B. The saying in their campaign strapline that the holidays aren't the same without J&B (their company name). A very well thought out and executed advert.
This is too short to be a yearbook copy, but notice the way it uses a humorous, familiar, personal way to get the reader interested. That's why we always include specific WHS details in the theme copies - to try to relate to the reader.