Designed by Meeta Panesar - “The design is inspired by the colors and designs of Joseph Albers and the Op Art movement. The usage of the rectangular elements reflects Alber’s “Homage to the Square,” a series of paintings begun in
This design is very simple but works well because of it. the drop creates line and draws the consumers eyes to the work milk at the bottom of the carton. The bright colors against the plain white carton also aid the design.