This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
Fresh, Creative & Clever Logo Design using Amp spelling out AM as a wire design and the plug in at the end. The white foreground and black and white background keeping the contrast between the logo and background
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
The coca cola logo has changed alot throughout history. Although it has been redesigned a number of times, a similar style of text is used and this is the focus throughout the logos. At first the logo was produced in black and whit