These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
2940 yellow and black plastic spheres across a wall made up the fun and engaging interactive pop-up installation at London’s King’s Cross station called Song Board. Designed by the students at Central Saint Martins University of the Arts in London
"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.