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9. Anomalia

This ad is a good example of the Gestalt principle of similarity. Similarity is when "items are perceived as being related because they have a similar shape, color, size, etc". This uses inverse-similarity to grab and keep the viewer's attention.



similar different

Graphic Design I Project I Using Gestalt Theory (the whole is more than the parts) we were to make four separate compositions based on Closure, Continua.

Similarity | Elements that have similar properties are perceived as a group. In the example, we are able to perceive the cross shape, because we group the squares in our perception.

Elements of Art and Design PROXIMITY, Its really good that its aligned and not scattered all over the place.

closure gestalt principle by Aikira-chan.deviantart.com on @deviantART

Free Handed Giraffe I made to represent Closure, one of the six Gestalt Principals.

The 6 Principles of Design / Infographic / pointers / unity and harmony / balance / hierarchy / scale and proportion / dominance / emphasis / similarity and contrast

Print ad: Coca-Cola: Plants Make Us Happy, 1

Ogilvy & Mather New York has created new print work for Coca-Cola.