Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company. Take a look at these 30 clever examples of negative space logos to see what we mean!
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.