The opaque sticker used on this bottle creates an eye catching contrast against the bottle. However, the sticker itself is much too large and distracts from the logotype. The large amount of negative space is distracting and unattractive.
Redesigned by Atipus their concept for Les Sorts wine was to focus on simplicity. Reconfiguring the name hiarchy Atipus has designed the label to have the name of the wine variety and the typographical treatment be the main focal point.