On Social, people have all the power to say whatever they want about your company and brand, positive or negative. Regardless of the feedback, not monitoring your social media audience is a missed opportunity.
We recommend you always review engagement and reach of your social posts. See what works and look for new opportunities. Analyze past content to improve posts. Most businesses analyze the effectiveness of their social media after they publish. #socialmedia
Instagram Tip: Instead of posting your hashtags in the actual post description - leave them out. Post your pictures and caption then add the hashtags as the first comment. This can allow for more of your post text to be displayed and works the same for search and discovery.
Why should you motivate your followers online? For one, it's to show your identity. 68% share to give people a better sense of who they are and what they care about and to reinforce the image they would like to present