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SEO Tips and More | Local SEO Strategy

SEO is more than just ranking for keywords. It's about getting your message to the right person at the right time. While there is no magic formula for ranking…
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As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites. In this post, we’ll cover what you need to know about structured data markup as part of your local SEO strategy. We’ll also share some best practices to help you get started. Watch this video to learn more.
As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites. In this post, we’ll cover what you need to know about structured data markup as part of your local SEO strategy. We’ll also share some best practices to help you get started. Watch this video to learn more.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Using SEO best practices is critical to setting your website up for long-term success. Without SEO, your chances of pulling up in the right search query decreases, and your risk of duplicate content increases. We've compiled a list of 16 SEO interview questions for your next marketing hire. Use these before hiring an SEO agency to help your company have a great digital marketing experience.
Using SEO best practices is critical to setting your website up for long-term success. Without SEO, your chances of pulling up in the right search query decreases, and your risk of duplicate content increases. We've compiled a list of 16 SEO interview questions for your next marketing hire. Use these before hiring an SEO agency to help your company have a great digital marketing experience.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
To reach potential customers, small businesses need to focus some of their marketing effort on local search engine optimization (SEO). In this article, we look at the highest-value activities which can help your business rank well locally in Google (and Bing). https://www.smamarketing.net/blog/local-business-marketing-strategies
To reach potential customers, small businesses need to focus some of their marketing effort on local search engine optimization (SEO). In this article, we look at the highest-value activities which can help your business rank well locally in Google (and Bing).
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Another business owner was promised tons of traffic and high search rankings, only to find out that they had flushed thousands of dollars down the drain with no results. Additionally, the work done on the site by an “SEO Expert” caused more damage to their rankings than helped them. So, how can you find the best local SEO company that will protect your business from those out there that claim to be experts? Let's cover a few of the basics of Local SEO and why it matters.
Another business owner was promised tons of traffic and high search rankings, only to find out that they had flushed thousands of dollars down the drain with no results. Additionally, the work done on the site by an “SEO Expert” caused more damage to their rankings than helped them. So, how can you find the best local SEO company that will protect your business from those out there that claim to be experts? Let's cover a few of the basics of Local SEO and why it matters.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
As Google shifts its search results to include SERPs such as a local pack, video, and blog links, local businesses must adapt to remain visible. Best practices for Local SEO includes relevant citations that include accurate information about your business name, address, and phone number, otherwise known as your NAP.
As Google shifts its search results to include SERPs such as a local pack, video, and blog links, local businesses must adapt to remain visible. Best practices for Local SEO includes relevant citations that include accurate information about your business name, address, and phone number, otherwise known as your NAP.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
To improve your online visibility and grow your organic traffic, brick-and-mortar business owners need to consider a local SEO strategy. Keep reading this blog article to learn what local SEO is and a few reasons why your business needs to implement a local SEO strategy. https://www.smamarketing.net/blog/8-reasons-your-business-needs-a-local-seo-strategy-infographic
To improve your online visibility and grow your organic traffic, brick-and-mortar business owners need to consider a local SEO strategy. Keep reading this blog article to learn what local SEO is and a few reasons why your business needs to implement a local SEO strategy.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. Does your website need its plugins updated? When you hire the right people, you don't have to worry about things like this because it's something your website maintenance plan covers.
As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. Does your website need its plugins updated? When you hire the right people, you don't have to worry about things like this because it's something your website maintenance plan covers.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Looking to increase your local business visibility? In this blog, we're featuring our favorite local SEO tools. We use these tools in our agency to help our clients attract customers online and maximize their digital marketing efforts. Seo Strategy, Strategies, Support Local Business, Local Seo, Seo Tools, How To Attract Customers, Local Businesses, You Can Do, Digital Marketing
Seo Strategy
Strategies
Support Local Business
Local Seo
Seo Tools
How To Attract Customers
Local Businesses
You Can Do
Digital Marketing
Looking to increase your local business visibility? In this blog, we're featuring our favorite local SEO tools. We use these tools in our agency to help our clients attract customers online and maximize their digital marketing efforts.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Google Business Profiles provide businesses with a variety of opportunities to connect current and potential customers to products and services. In this article, we will guide you through the optimization process to ensure you get the most out of your business profile! Google Business, Business Profile, Seo Tips, Guide, Potential, Connect, Process
Google Business
Business Profile
Seo Tips
Guide
Potential
Connect
Process
Google Business Profiles provide businesses with a variety of opportunities to connect current and potential customers to products and services. In this article, we will guide you through the optimization process to ensure you get the most out of your business profile!
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Schema.org aims to provide structured data on the web for search engines so they can better understand the content. It helps search engine crawlers understand the context of your website. And when you use it properly, you can earn certain rich features within Google SERPs. In the latest episode of Hack My Growth, we're going to be taking a look at common schema markup issues and how they can impact our websites. Search Engine, Mistakes, Context, Common, Growth
Search Engine
Mistakes
Context
Common
Growth
Schema.org aims to provide structured data on the web for search engines so they can better understand the content. It helps search engine crawlers understand the context of your website. And when you use it properly, you can earn certain rich features within Google SERPs. In the latest episode of Hack My Growth, we're going to be taking a look at common schema markup issues and how they can impact our websites.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
In our latest episode of Hack My Growth, we're going to be looking at how to optimize the content on a website page for semantic SEO. I will show you how to do some semantic SEO and how you can best optimize your pages for semantic search. https://www.smamarketing.net/blog/optimize-a-page-semantic-seo Page, Website, Learning, Episode
Page
Website
Learning
Episode
In our latest episode of Hack My Growth, we're going to be looking at how to optimize the content on a website page for semantic SEO. I will show you how to do some semantic SEO and how you can best optimize your pages for semantic search.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
A well-designed content marketing strategy focuses on solving your ideal client's pain points. When you align your SEO strategy and content strategy and prioritize writing for your buyer persona, you will find that your target audience grows! https://www.smamarketing.net/blog/seo-content-best-practices Content Marketing Strategy, Seo Content, Ideal Client, Best Practice, Clients
Content Marketing Strategy
Seo Content
Ideal Client
Best Practice
Clients
A well-designed content marketing strategy focuses on solving your ideal client's pain points. When you align your SEO strategy and content strategy and prioritize writing for your buyer persona, you will find that your target audience grows!
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
The main goal of Google's search algorithm is to provide users with the most relevant, highest quality results. And while it's not always an easy task, keeping up to date with the latest Google updates, trends, and capabilities is important to both your content and SEO strategy. In this blog, we'll be taking a look at one of Google's recent advancements, known as NLP. Keep reading to learn what NLP is and how it impacts SEO. Email Marketing, Content Marketing, Affiliate Marketing, Seo For Beginners, Natural Language
Email Marketing
Content Marketing
Affiliate Marketing
Seo For Beginners
Natural Language
The main goal of Google's search algorithm is to provide users with the most relevant, highest quality results. And while it's not always an easy task, keeping up to date with the latest Google updates, trends, and capabilities is important to both your content and SEO strategy. In this blog, we'll be taking a look at one of Google's recent advancements, known as NLP. Keep reading to learn what NLP is and how it impacts SEO.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
If you're working on SEO and you have a website, there's probably been more than one time where you've experienced a drop in your organic traffic. Understanding possibly why you've dropped is important in how you can plan to recover from that existing drop. Here are some things that can impact your website and cause it to lose organic traffic and what you can do about it to try to diagnose what's going on with your specific website. Can Plan, How To Plan, What Goes On, What You Can Do, Traffic, Understanding
Can Plan
How To Plan
What Goes On
What You Can Do
Traffic
Understanding
If you're working on SEO and you have a website, there's probably been more than one time where you've experienced a drop in your organic traffic. Understanding possibly why you've dropped is important in how you can plan to recover from that existing drop. Here are some things that can impact your website and cause it to lose organic traffic and what you can do about it to try to diagnose what's going on with your specific website.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
In case you don't know, a branded query is a query that includes your website's brand name, or maybe a variation of your brand name, something that's unique to your domain. A non-branded inquiry is pretty much everything else. The truth about branded queries is that a lot of businesses ignore them, assuming that because it's their brand name, they're going to naturally rank for them and that it's all going to be good. This is dangerous in today's Google for a number of reasons. Brand Identity Design, Identity Logo, Branding Design, Advertising Strategies, Brand Advertising, Brand Names, Improve Yourself
Brand Identity Design
Identity Logo
Branding Design
Advertising Strategies
Brand Advertising
Brand Names
Improve Yourself
In case you don't know, a branded query is a query that includes your website's brand name, or maybe a variation of your brand name, something that's unique to your domain. A non-branded inquiry is pretty much everything else. The truth about branded queries is that a lot of businesses ignore them, assuming that because it's their brand name, they're going to naturally rank for them and that it's all going to be good. This is dangerous in today's Google for a number of reasons.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Duplicate content is identified in two ways. First, it's recognized as content that is repeated from one site to another, or multiple pages on the same site have large sections of information that say the same thing. Either way, publishing duplicate content on your website can negatively impact your Google ranking, even if it's unintentional. Keep reading to learn more now! https://www.smamarketing.net/blog/duplicate-content-more-isnt-better-for-seo Search Ranking, Google Ranking, First Site, Content
Search Ranking
Google Ranking
First Site
Content
Duplicate content is identified in two ways. First, it's recognized as content that is repeated from one site to another, or multiple pages on the same site have large sections of information that say the same thing. Either way, publishing duplicate content on your website can negatively impact your Google ranking, even if it's unintentional. Keep reading to learn more now! https://www.smamarketing.net/blog/duplicate-content-more-isnt-better-for-seo
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Your SEO content needs to be compelling and valuable for your target audience, but it must also be optimized for search engine ranking. If your content is interesting, informative, or engaging, people will share it, link to it, and come back for more. But they'll quickly move on if it's not well-written or relevant. That said, there's no point in writing great content if no one ever sees it. That's where search engine optimization (SEO) comes in. What Is Seo, Google Search Results, On Page Seo, Search Engine Ranking
What Is Seo
Google Search Results
On Page Seo
Search Engine Ranking
Your SEO content needs to be compelling and valuable for your target audience, but it must also be optimized for search engine ranking. If your content is interesting, informative, or engaging, people will share it, link to it, and come back for more. But they'll quickly move on if it's not well-written or relevant. That said, there's no point in writing great content if no one ever sees it. That's where search engine optimization (SEO) comes in.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
If you are looking for guidance on how to set up Google Search Console, you are in the right place! Below, we provided step-by-step instructions for setting up Search Console so you have the data you need to make informed decisions on our search strategy. https://www.smamarketing.net/blog/how-to-properly-set-up-and-use-google-search-console-complete-guide Use Google, Complete Guide, Step By Step Instructions, Guidance
Use Google
Complete Guide
Step By Step Instructions
Guidance
If you are looking for guidance on how to set up Google Search Console, you are in the right place! Below, we provided step-by-step instructions for setting up Search Console so you have the data you need to make informed decisions on our search strategy.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Along with providing our writers with our Blog SEO Checklist document, we determined that a template they could use for each article would guide them through the blog SEO optimization process. If you’re in search of an easy SEO checklist to follow when writing your blog posts, look no further. You’ll find access to your free copy of the template below. https://www.smamarketing.net/blog/optimize-blog-posts-seo-checklist-template Blog Post Template, Checklist Template, Seo Optimization, Seo Services, Templates, Messages
Blog Post Template
Checklist Template
Seo Optimization
Seo Services
Templates
Messages
Along with providing our writers with our Blog SEO Checklist document, we determined that a template they could use for each article would guide them through the blog SEO optimization process. If you’re in search of an easy SEO checklist to follow when writing your blog posts, look no further. You’ll find access to your free copy of the template below.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
SMA is passionate about helping companies make a more personal connection online with their customers and prospects. Let's take a look at how to leverage multimedia content to expand the amount of real estate you own within the search results. https://www.smamarketing.net/blog/how-to-leverage-multimedia-content-in-your-seo-strategy Leverage, Multimedia, Person
Leverage
Multimedia
Person
SMA is passionate about helping companies make a more personal connection online with their customers and prospects. Let's take a look at how to leverage multimedia content to expand the amount of real estate you own within the search results.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Schema.org was founded by Google, Microsoft, Yahoo, and Yandex, and the goal was to create and promote schemas for structured data on the internet specifically for the search engines so that the computers themselves could understand the context. Essentially, it is a vocabulary that allows or helps search engine crawlers better understand the context of your website. Watch the video to learn more. https://www.smamarketing.net/blog/a-beginners-guide-to-schema.org Beginners Guide, Ranking, Vocabulary
Beginners Guide
Ranking
Vocabulary
Schema.org was founded by Google, Microsoft, Yahoo, and Yandex, and the goal was to create and promote schemas for structured data on the internet specifically for the search engines so that the computers themselves could understand the context. Essentially, it is a vocabulary that allows or helps search engine crawlers better understand the context of your website. Watch the video to learn more!
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
In this video, we will be using one of our favorite SEO tools, Semrush. We will show you how to use this tool to find quick wins for your SEO strategy. https://www.smamarketing.net/blog/how-to-find-quick-win-keywords-using-semrush Online Visibility, Keywords, Win
Online Visibility
Keywords
Win
Quick wins are small steps you can take to increase your online visibility. A lot of people want to know how to find keywords for quick wins... Join us as we walk through each step in SEMrush together!
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their visibility in search results. Both SEO and PPC can be effective in driving traffic to a website. However, the best results will often be achieved by using SEO and PPC together as part of a comprehensive digital marketing strategy. https://www.smamarketing.net/blog/seo-and-ppc-working-together Digital Marketing Strategy, Ppc Advertising, Web Traffic, Working Together, Search Engine Optimization
Digital Marketing Strategy
Ppc Advertising
Web Traffic
Working Together
Search Engine Optimization
As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their visibility in search results. Both SEO and PPC can be effective in driving traffic to a website. However, the best results will often be achieved by using SEO and PPC together as part of a comprehensive digital marketing strategy.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
Let's take a look at SERP features that are impacting today's search results and how they impact how you rank your website inside of Google and some of the other search engines. https://www.smamarketing.net/blog/how-serp-features-impact-ranking Impact, Feature, Let It Be
Impact
Feature
Let It Be
Let's take a look at SERP features that are impacting today's search results and how they impact how you rank your website inside of Google and some of the other search engines.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy
We're taking a look at topic clusters and how we can leverage them to create a better SEO strategy that not only helps our users but also make sure that our site gets indexed properly. https://www.smamarketing.net/blog/what-is-a-topic-cluster Cluster, Topics, Users
Cluster
Topics
Users
We're taking a look at topic clusters and how we can leverage them to create a better SEO strategy that not only helps our users but also make sure that our site gets indexed properly.
SMA Marketing
SMA Marketing
SEO Tips and More | Local SEO Strategy