SEO Tips and More | Local SEO Strategy
SEO is more than just ranking for keywords. It's about getting your message to the right person at the right time. While there is no magic formula for ranking…
As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites. In this post, we’ll cover what you need to know about structured data markup as part of your local SEO strategy. We’ll also share some best practices to help you get started. Watch this video to learn more.
Using SEO best practices is critical to setting your website up for long-term success. Without SEO, your chances of pulling up in the right search query decreases, and your risk of duplicate content increases. We've compiled a list of 16 SEO interview questions for your next marketing hire. Use these before hiring an SEO agency to help your company have a great digital marketing experience.
To reach potential customers, small businesses need to focus some of their marketing effort on local search engine optimization (SEO). In this article, we look at the highest-value activities which can help your business rank well locally in Google (and Bing).
Another business owner was promised tons of traffic and high search rankings, only to find out that they had flushed thousands of dollars down the drain with no results. Additionally, the work done on the site by an “SEO Expert” caused more damage to their rankings than helped them. So, how can you find the best local SEO company that will protect your business from those out there that claim to be experts? Let's cover a few of the basics of Local SEO and why it matters.
As Google shifts its search results to include SERPs such as a local pack, video, and blog links, local businesses must adapt to remain visible. Best practices for Local SEO includes relevant citations that include accurate information about your business name, address, and phone number, otherwise known as your NAP.
To improve your online visibility and grow your organic traffic, brick-and-mortar business owners need to consider a local SEO strategy. Keep reading this blog article to learn what local SEO is and a few reasons why your business needs to implement a local SEO strategy.
As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. Does your website need its plugins updated? When you hire the right people, you don't have to worry about things like this because it's something your website maintenance plan covers.
Google Business Profiles provide businesses with a variety of opportunities to connect current and potential customers to products and services. In this article, we will guide you through the optimization process to ensure you get the most out of your business profile!
Schema.org aims to provide structured data on the web for search engines so they can better understand the content. It helps search engine crawlers understand the context of your website. And when you use it properly, you can earn certain rich features within Google SERPs. In the latest episode of Hack My Growth, we're going to be taking a look at common schema markup issues and how they can impact our websites.
The main goal of Google's search algorithm is to provide users with the most relevant, highest quality results. And while it's not always an easy task, keeping up to date with the latest Google updates, trends, and capabilities is important to both your content and SEO strategy. In this blog, we'll be taking a look at one of Google's recent advancements, known as NLP. Keep reading to learn what NLP is and how it impacts SEO.
If you're working on SEO and you have a website, there's probably been more than one time where you've experienced a drop in your organic traffic. Understanding possibly why you've dropped is important in how you can plan to recover from that existing drop. Here are some things that can impact your website and cause it to lose organic traffic and what you can do about it to try to diagnose what's going on with your specific website.
In case you don't know, a branded query is a query that includes your website's brand name, or maybe a variation of your brand name, something that's unique to your domain. A non-branded inquiry is pretty much everything else. The truth about branded queries is that a lot of businesses ignore them, assuming that because it's their brand name, they're going to naturally rank for them and that it's all going to be good. This is dangerous in today's Google for a number of reasons.
Duplicate content is identified in two ways. First, it's recognized as content that is repeated from one site to another, or multiple pages on the same site have large sections of information that say the same thing. Either way, publishing duplicate content on your website can negatively impact your Google ranking, even if it's unintentional. Keep reading to learn more now! https://www.smamarketing.net/blog/duplicate-content-more-isnt-better-for-seo
Your SEO content needs to be compelling and valuable for your target audience, but it must also be optimized for search engine ranking. If your content is interesting, informative, or engaging, people will share it, link to it, and come back for more. But they'll quickly move on if it's not well-written or relevant. That said, there's no point in writing great content if no one ever sees it. That's where search engine optimization (SEO) comes in.
If you are looking for guidance on how to set up Google Search Console, you are in the right place! Below, we provided step-by-step instructions for setting up Search Console so you have the data you need to make informed decisions on our search strategy.
Along with providing our writers with our Blog SEO Checklist document, we determined that a template they could use for each article would guide them through the blog SEO optimization process. If you’re in search of an easy SEO checklist to follow when writing your blog posts, look no further. You’ll find access to your free copy of the template below.
Schema.org was founded by Google, Microsoft, Yahoo, and Yandex, and the goal was to create and promote schemas for structured data on the internet specifically for the search engines so that the computers themselves could understand the context. Essentially, it is a vocabulary that allows or helps search engine crawlers better understand the context of your website. Watch the video to learn more!
As more businesses move online, the competition for web traffic is heating up. This has led many companies to invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to improve their visibility in search results. Both SEO and PPC can be effective in driving traffic to a website. However, the best results will often be achieved by using SEO and PPC together as part of a comprehensive digital marketing strategy.